Tips for Logo Design

Start creating logos that sell

60 Tips for Logo Design is a practical guide to creating logos that win clients. From first sketch to final presentation, it walks you through every step of the process.

PREPARING

Understanding the purpose of a logo to set yourself for success

RESEARCHING

Learning the right stuff about the brand to ensure a successful process

SKETCHING

Coming up with ideas and finding relevant concepts and associations

POLISHING

Cleaning, simplifying, and polishing a sketch to a pixel-perfect logo

CHARACTERIZING

Matching the right colors, shapes, and weights to add personality to the logo

BONUS

LETTERING

Choosing and customizing a wordmark that matches the logo and the brand

TESTING

Making sure everything looks neat in all contexts and sizes

PRESENTING

Showcasing the logo in all its glory in a way clients can't reject

Make an impact

Design logos that not only look great, but also hold real value for the companies behind them.

Gal Shir is a brand design specialist creating logos since 2010

Slow-cooked over a year, this book is a culmination of everything I've learned about logo design through my 15-year career. It’s a hands-on guide created to help you become a succesfull logo designer and make a living doing a fulfilling and meaningful work. In it, you'll find step-by-step instructions, clear explanations, and plenty of examples. Whether you're just starting out or looking to sharpen your craft, this book will inspire, motivate, and provide you with everything you need to take your logo design skills to the next level.

In this book, you'll find step-by-step instructions, clear explanations, and plenty of examples. Whether you're just starting out or looking to sharpen your craft, this book will inspire, motivate, and provide you with everything you need to take your logo design skills to the next level.